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Overview

US mobile carriers require every business that sends text messages to register under the A2P 10DLC framework. The SMS Registration page in Admin settings collects your business identity and the details of how candidates consent to messages, then submits them to the carriers on your behalf. Business identity review starts first; the messaging registration is sent once that clears. Carrier review typically takes a few business days and progress is shown on the page.
SMS Registration is enabled per organization. Contact support if you do not see it in your Admin settings.

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After you submit

Registration happens in two steps. Your Brand (business identity) is reviewed first. If it is approved while your submission is still in progress, your Campaign (how you message candidates) is sent right away; otherwise, once the brand shows Approved, click Resubmit for review under the Campaign step to send it. Each step shows one of four statuses on the page:
  • Not started — this step begins once the previous one is approved. For the Campaign step, that means clicking Resubmit for review.
  • Under review — the carriers are reviewing this step. Reviews usually take a few business days, and the page checks for updates automatically.
  • Needs attention — the carriers sent back feedback on this step. The feedback is listed under the step, along with what to do next.
  • Approved — this step is approved by the carriers. Once both steps are approved, the form locks and text messaging is live.
Carrier feedback is a normal part of registration and usually takes a round or two. When the Campaign step needs attention, read the feedback, update the form, and click Resubmit for review. Brand details cannot be resubmitted from the page, so if the Brand step needs attention, contact support and we will sort it out with you.

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Privacy policy requirements

The form asks for a Privacy Policy Link. Carrier reviewers open that page and check it for specific text-messaging language. Registrations are rejected when it is missing, and each rejection adds several business days of review, so check the following before you submit:
  1. The policy explains how the information you collect is used. A standard “how we use your information” section is enough. It does not need to mention text messaging specifically.
  2. It states that mobile information is not sold or shared for marketing. This exact sentence is accepted by the carriers:
    Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.
  3. If the policy mentions sharing, selling, or renting data with third parties or affiliates anywhere, it must also carve out text-messaging consent:
    All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  4. The link opens a public page directly. No login, no popup, and no PDF download.
The same checklist is shown on the registration form directly beneath the Privacy Policy Link field.

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Terms and conditions

The form also asks for a Terms and Conditions Link. That page should be public and describe the kinds of messages candidates receive, that message frequency varies, that message and data rates may apply, and how to reply STOP to opt out and HELP for help.